Apple Site Not Easily Viewable from iPhone

I am surprised for such a company like Apple that their web site is still not reformatted to be nicely viewable on the device that really made them what they are today (ok perhaps I am exaggerating a bit). This morning, I wanted to see what the price of the new unlocked iPhone 4 was when riding the skytrain to work. I still got to their standard page and it was painfully slow over 3G and still hard to browse. Perhaps they should give BraveNewCode a call and have them do their mobile site for them. I think Duane would like that.